Quality leather only gets better with time and wear. It becomes softer, develops a beautiful patina and can last a lifetime if looked after properly.
Clean your leather item regularly with a soft brush or cloth. If your bag or shoes get wet, blot away water or moisture as soon as possible. Do not use artificial heat. Instead, absorb as much water as possible with a thick microfiber hand towel and allow the item to air dry.
Remove stains as soon as you notice them. Organic stains from food can often be removed with chalk powder. Crush white chalk, let it sit on the stain overnight and dust it off with a clean cloth. Waxes or silicone products clog up leather pores and may render them unable to be cleaned in the future.
To keep leather supple, you may use a specialised leather conditioner every 3 to 6 months. Test any conditioners, cleaners, polishes or wax in a hidden spot beforehand.