What’s the real meaning of the word Sustainable in Fashion?

 

As a slow fashion label, we at Inkolives have advocated for sustainable and responsible business practices since day one. Our made-to-order model and partnerships with artisans in Naples help in promoting and preserving the art of Neapolitan craftsmanship against a backdrop of fast, almost always unethical, fashion.

 

What exactly does it mean to be sustainable, though? The United Nations Brundtland Commission’s 1987 definition of sustainability sums it up pretty well: “meeting the needs of the present without compromising the ability of future generations to meet their own needs”.

 

It’s not about being perfect in the journey to sustainability; it’s about taking small actions everyday to lead to an immense impact. We can shop less impulsively and choose longevity over fleeting trends. We can see which materials are less wasteful and opt for eco-friendly packaging while online shopping. We can support artisans with transparent practices and ethical production.

To be sustainable means to be eco-conscious, aware of the negative impact of our choices on the planet and willing to do something about it. It requires research, intention, and—most importantly—action. Whether you’re a business or consumer, we all have a role in making the world a better place for future generations, one change at a time.

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