Free Shipping in Australia & New Zealand

The oldest neighbourhoods of Naples

History of Naples, the oldest neighbourhoods.

Today we take you to discover the oldest and most characteristic neighbourhoods of the city. This is where the artisan tradition was born and continues to be handed down from generation to generation.


We recently introduced our new sandal collection: Avvocata, Montecalvario, Pignasecca, San Ferdinando:




San Ferdinando


These four names given to our sandals are a tribute to four of the oldest and most iconic districts of Naples… Let’s find out their stories and characteristics.



The name derives from the Latin attribute Advocata, given to the Virgin Mary, Defender of men and Mediatrix for sinners. This is the past participle (advocatus), rendered feminine noun of the verb advocare which means “to call in the presence”.

The typology of the architecture that surrounds it inspired the settings for countless Neapolitan theatrical comedies and resumed in many of Totò’s films. For example the building that is the backdrop to the film Miseria e nobiltà: set design rebuilt in Cinecittà but which was inspired by a real palace that still exists in the neighbourhood today.

The atmosphere that surrounds the Avvocata district has an artisan vocation for furniture makers, restorers and antique dealers.



In the square of Montecalvario stands the church of the same name, built by request of the Neapolitan nobleman Ilaria d’Apuzzo in 1560. The church was consecrated in 1574 by the bishop Aurelio Griano; the decorations, however, were added in 1677 by Gennaro Schiavo who gave the temple a Baroque imprint.

In the French decade the friars were expelled so the church was transformed into a military building, and only in 1827 was it partially returned to the Franciscans of Jerusalem who restored it. It was enriched with a “Deposition” by Criscuolo in the second chapel on the left, and with a valuable painting that reproduces St. Jerome in the sixth chapel.

The cult of the Virgin is still very much alive today. In fact, on Holy Saturday the statue of the Immaculate Conception is carried in procession on a chariot in her honor.



La Pignasecca is home to the city’s best-known food market. It owes its name to a pine forest that once stood in the place where the market is located. The term “Pignasecca” refers, in particular, to an ancient popular belief: it is said, in fact, that a Neapolitan bishop had a bull of excommunication posted on the trunk of a pine and, as soon as the sheet was placed on the tree, he suddenly withered away.

Since then, the “Pignasecca” (Dry pine cone) has this name that still characterizes it today.


San Ferdinando

The first district born in Naples.

It overlooks the Gulf of Naples and is one of its most suggestive areas.

Like an ancient village in the heart of the old city, San Ferdinando, the oldest district of the Campania capital, lies between those of Chiaia, in the area towards the sea, Montecalvario towards the center, and in the highest part towards Vomero.

A tangle of streets and characteristic alleys and squares, between shops, cafes and clubs, pizzerias and restaurants.

In every corner you can breathe the typical air of the most picturesque and evocative Naples, the one that overlooks the seafront up to Piazza Vittoria, which reaches up to Piazza Municipio going down to Trinità degli Spagnoli up to the lively and worldly Via Toledo.

If you are fascinated by the history of Naples, relive it in our sandals, and discover the new 2022 collection.